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Kiton says it all: the new Spring - Summer advertising campaign

With its Neapolitan soul and international vocation, the campaign of the luxury fashion brand has a new motto:

Kiton says it all, a metaphor for Italian quality and excellence which the company represents.


The photos of the campaign illustrate the four core values of the company’s philosophy:


1. Kiton, the art of choosing

Precious, rare and unique materials. A Kiton suit comes to life from the fabric. The new campaign focuses on the sheer beauty of the raw material.


2. Kiton, the gift of the best “handmade” suits

The tailor’s expertise leads to the perfect suit, down to the very last detail


3. Kiton, the force of an original style.

The campaign portrays an elegant, nonchalant gentleman, highlighting the most distinctive graphic feature of the brand: the red dot.


4. Kiton means tradition and lifestyle.

Through research and experimentation with materials, the Kiton tradition has been continuously updated over its fifty-year history, through the values of its founder Ciro Paone, creating an exclusive, uncompromising style. 


Advertising agency: Publicis et Nous

Art Direction: Fabien Mouillard